Everyone has behavioral biases that are deeply ingrained in our very being. In our daily lives it may serve us well, helping us make minor decisions quicker, but they have the opposite effect when it comes to investing. Only by being aware of and actively avoiding these behavioral biases can investors even begin to make unemotional decisions. Where I provide the most value to my clients is serving as their financial therapist. I help clients identify the behavior bias that is clouding their decision-making abilities and work through it to help them change their financial behavior. It isn’t about finding the next “hot stock” but rather promoting small behavioral changes that promote unemotional decisions and sticking to your plan that we continually update. The true value of a good financial adviser is to be a financial guide, helping you to avoid mistakes and common pitfalls.